CUZA
CREWING
Rebranding
FULL BRANDING PACKAGE
Brand Strategy
Brand Identity
Logo Design
Specialized in providing experienced, reliable, and highly trained crew members for ships, Cuza Crewing connects maritime professionals with shipping companies, ensuring smooth and efficient operations at sea.
Our goal was to place commitment, professionalism and adaptability into a refreshing perspective.
The rebranding introduces a subtle shift in identity, expanding the HR crewing agency’s focus to also reflect broader HR generalist services across other sectors.
The updated logo and brand elements retain the agency’s maritime roots not only as a nod to crewing expertise, but as a reflection of the agency’s port-side location, where the sea and maritime life shape the local identity.
This evolution keeps the core identity intact while opening space for new opportunities.
