
PUREFUEL
Brand Identity
&
Packaging

FULL BRANDING PACKAGE & PACKAGING
Brand Strategy
Brand Identity
Logo Design
Packaging Design
Born from a passion for clean nutrition, PureFuel creates high-performance protein bars made with natural ingredients, free from artificial additives.
Our goal was to outline the perfect balance of unbeatable taste, health-conscious ingredients, and premium quality.


The typography acts as a dynamic energy source, driving the brand’s spirit.
Packaging is tailored to each flavor, highlighting unique characteristics while maintaining a consistent, high-quality style.
Together, they create a sleek, vibrant identity that balances simplicity with personality.



